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Why Digital Marketing is Important for Business ?

Data, The new oil of the 21st century!

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway. ~ Geoffrey Moore

Ten years back digital marketing wasn’t really a big deal, yet now, it is pivotal to the success of any business.The potential customers you can find online is a much larger group than you’ll ever be able to attract only locally.

Why Digital Marketing is Important for Business

More than half of the world’s population are internet users!

Five billion internet users worldwide, which is 63% of the global population. Of this total, 4.65 billion or over 93% percent were social media users

  • 93% of online experiences begin with a search engine
  • 81% of people perform online research before making a purchase
  • 70% of consumers prefer learning about products through content as opposed to traditional ad methods (direct mail, TV/radio ads, etc.)

It’s so important for any owner of any business to set up an online front. With the way that the world works now and in the future, consumers will use the internet for everything they do. So, by making yourself available on it, you will inevitably drive awareness for your brand and grow your customer base.

Benefits of Digital Marketing

By using digital marketing techniques, you can reach a global audience in a way that’s cost-effective, scalable and measurable. Some of the key benefits of digital marketing include :

  • The ability to interact with your prospects and learn exactly what they are looking for.
  • The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital 

Digital Marketing & Business Data

The role of data is to empower business leaders to make decisions based on facts, trends and statistical numbers.Transactions through the internet allow you to collect data.

Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what products and/or services sell frequently.

Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behaviour while on your website.


The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.

Another way of collecting customer data is through the use of internet tools or with a tracking software. Compared to traditional marketing, digital marketing allows for better data collection as well as personalization.

Through this advantage of web marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.

Statistics sources : Business 2 CommunityAdweekContent Marketing InstituteStatistaDigital Marketing Institute